Thierry Blondeau The Birth of a Fragrance House

  Last Friday I had the privilege of participating in an early launch of the new fragrance brand, Thierry Blondeau. The event was especially pleasurable because Thierry, who is both the perfumer and the brand owner, is also a friend. Turns out that in addition to writing his perfume blog, Olfactorum, Thierry has been nurturing […]

Winds of Change in Paris Niche Perfumery

 Image: Cock (symbol of France) Weathervane     The last two years have witnessed exponential expansion of the Paris niche fragrance market.   In 2012, the opening of two multi-brand niche fragrance shops, Jovoy and NOSE generated an important up-tick in activity for small to medium sized artistic niche brands and opened the door to an […]