In this series of flash interviews filmed on location at Pitti Fragranze 2021 Stazione Leopolda in Florence, Italy, I asked a dozen or so brand owners, perfumers, journalists, retailers, and distributors why they came to Pitti Fragranze 2021.

Their responses tell a lot about this small Italian perfume trade show, traditionally the place where the niche of niche, unknown, experimental and edgy fragrance brands can introduce themselves to the international fragrance community and test their wings.

More than an event or a place, Pitti reveals itself  to be a warm and vibrant community of creative and fun-loving, hard working risk taker perfume lovers — living  life to the fullest  in the glories and wonders of  FLORENCE !

As might be expected at the time of COVID, some unexpected questions and answers were also circulating in the air.

A unique and truly lovely experience all around.

Sooooo glad I went!!  Hope to see you there next year.

xxx

Sarah