Elements Showcase New York 2014

Image courtesy Elements Showcase       Risk-taking, experimental, and convivial, Elements Showcase managed to capture, yet again, the American niche fragrance spirit in a wintry New York last week.   In a new twist, this 7th edition of Elements was skillfully ‘curated’ (current NYC IT word) by co-founders Frederick Bouchardy, Jeff Lawson, and Ulrich […]

Winds of Change in Paris Niche Perfumery

 Image: Cock (symbol of France) Weathervane     The last two years have witnessed exponential expansion of the Paris niche fragrance market.   In 2012, the opening of two multi-brand niche fragrance shops, Jovoy and NOSE generated an important up-tick in activity for small to medium sized artistic niche brands and opened the door to an […]