“ERBA” by MONOM Profumi.
(See how to qualify below)
When you smell a fragrance you might think you know what you’re getting into, but you don’t….
Like any work of art, if a fragrance is masterfully crafted, it can have a powerful and unexpected impact on the wearer.
What is YOUR most powerful fragrance memory ?
A recent visit to the Dover Street Parfums Market in Paris, was the point of one such powerful and surprising departure for me, beginning when I smelled some of the original fragrances of the MONOM line — Oscuro, Nardo, Floreo. Immediately, I was in Florence, Italy, at the Pitti Fragranze trade show in September of 2016, at the very the instant I smelled them for the first time as part of the newly launched MONOM collection. We were all there again. Absolutely intact. The fragrances. MONOM’s owner, Simone Bongiorno. The mood.The Moment.
And that was the simple part.
Because right afterwards, having mistakenly assumed I was back to the relative safety of the Dover Street Parfums Market, I smelled ERBA, the newest fragrance in the MONOM collection. Immediately, and without warning, ERBA’s intense opening notes of aromatic green-ness snatched me way away – far from Dover Street Parfums Market, Paris, Florence, Pitti, Europe, even this century — and thrust me deeply into layers of older, much older memories.
ERBA lured me by first reminding me of my love for the ‘maquis’ undergrowth so typical of Mediterranean regions of Europe, and taking me to memories of the year in my early twenties when I moved from America to Europe. Little by little though, it became clear that ERBA wasn’t going to stop there. Oh, no. While continuing to murmur the same mantra of deeply contrasting light and dark bitter-sweet aromatic green notes, ERBA gathered intensity and began insinuating a progression of increasingly personal notes and tones — shadowy, dark, tender. Smoky, exalting. ERBA was taking me somewhere else. There was no stopping. No more secrets. As I was to find out, ERBA knew about, and was adept at taking me to much older memories, way before I left America and moved to France, including details even I had forgotten about a particular September afternoon, the year I turned 16. The kind of afternoon where the sharp angle of the sun makes you see that what was green only moments before, is now burnished.
The video, “September Memory ERBA by MONOM Profumi”, documents a series of timed smelling sessions that lasted from 3:15pm in the afternoon to 2am the next morning, during which I re-lived this memory.
One of the most interesting things this ERBA fragrance experience taught me is how alive my own skin is. And how, in combination with a powerful fragrance, it maintains memory in its own language — part poetry, part something else. Even now, days after applying ERBA, if I hold my wrist to my face and allow myself to concentrate, I can sense, more than smell, the faint vibration of a fragrance. It’s there. Compelling. I have no choice but to follow.
Facts about MONOM and ERBA
Founded in in Italy in 2014 by Simone Bongiorno.
The name, MONOM, is a Palindrome — a word, phrase, or number that like a mirror image, reads the same backward or forward.
Perfumer: Nicola Bianchi
Composition: intense and complex blends of 100% fragrance oil.
Black-violet 10 ml or 30 ml bottle with glass ‘roll-on’ applicator and elegant “MN” logo on the Bakelite cap.
Enclosed in magnetic transparent Plexiglas outer casing.
Video Music Credits: “Try to Remember” from The Fantasticks
Voice Sarah Colton Accompaniment copyright free Karaoke.
October 1, 2020
I had a chance to meet up with Simone in a café yesterday, while he was visiting Paris. So thrilling to see him in person after three years. He’s still as passionate as ever about his MEMO fragrance oil creations.
Among other things, we talked about one of the most surprising elements for me in the whole experience of filming ERBA’s development on my skin : our own skins’ capacity to hold memory. It seems that thanks to this living capacity working in tandem with the power of olfaction, ERBA was able to trigger and open a precious memory for me, and maintain it for me in real time for more than 12 hours. Indeed, although I concluded the video at 2am, the fragrance and its memory, though fainter, were still with me when I woke up the next morning and lasted well into the late afternoon. POWERFUL stuff, that ERBA !
Simone also gave me an exquisitely beautiful miniature collection of ALL the MEMO fragrances*, and suggested that I layer them. Doing just that at this moment with musky and woody OSCURO layered on ERBA. What this has done on my skin is take ERBA to a deeper, earthier, even more sensual level. SORRY, not going to tell you about THIS memory!
*Available for purchase on the MEMO website as the “Discovery Kit”
Here’s WHAT you can WIN
1. A 10ml bottle of ERBA by MONOM Profumi, generously offered by owner, Simone Bongiorno;
2. FIVE SIGNED copies of my book, Bad Girls Perfume, full of tips and tales about how to get whatEVER you want (including tapping into your most cherished dreams and memories) through the power of perfume.
HERE’S HOW TO QUALIFY
1. Watch the video above;
2. Answer the following question: EITHER here OR on my instagram post @sarahcolton2020 or @badgirlsperfume OR on my youtube chanel
* Have you smelled ERBA ? Does the “September Memory” video increase your desire to smell ERBA or any of the other MONOM fragrances? Why, or why not?
3. Optional question: Do you have a personal fragrance memory to share?
Sarah and the Bad Girls
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