Perfume Power in the Time of Coronavirus

Might perfumistas be the safest people on the planet these days ?       Presenting the case for Perfumed Soaps – Perfumed Hand Sanitizers – Alcohol Based Perfumes.     Video Cast of Characters   INSPIRING – “Peau d’Ambrette” by Atelier Materi Sensuous and reassuring as cashmere, crisp and invigorating as poplin, “Peau d’Ambrette” […]

A Good Year For Bad Girls

  2016 Was An Excellent Year for Bad Girls. Watch Out 2017!   Here’s why. Immediately after Bad Girls Perfume launched on April 1, 2016 at Esxence in Milan, all sorts of crazy Bad things began to happen.   For one thing, and that very day, Bad Girls Perfume was seen in the company of some pretty shady […]

Creating the Future at Aedes de Venustas

      While visiting with Karl Bradl and Robert Gerstner at Aedes de Venustas in New York last month, I witnessed the early steps of three bold new projects. Given the fact that Karl and Robert are two of the most important pathfinders and flag bearers of the artistic niche fragrance movement, I see […]

Winds of Change in Paris Niche Perfumery

 Image: Cock (symbol of France) Weathervane     The last two years have witnessed exponential expansion of the Paris niche fragrance market.   In 2012, the opening of two multi-brand niche fragrance shops, Jovoy and NOSE generated an important up-tick in activity for small to medium sized artistic niche brands and opened the door to an […]

When A Raw Material Speaks to You, Take Note

Photo Courtesy Givaudan: Vetiver at Baie des Cayes, Haiti       I have always loved vetiver, perhaps more than any other raw material. Something about its dry-edged green earthiness has always spoken to me. It recalls the mellow brown of a cigar or beautifully tanned leather, but there’s also a brightness to it, and a saltiness […]

Karl Brandl at Jovoy with Ades de Venustas Iris Nazarena

Karl Brandl, co-owner of Ades de Venustas was recently with François Hénin at Jovoy to present Iris Nazarena, the second fragrance from his ground breaking New York niche fragrance company and boutique.  Created by the perfumer Ralf Schwieger with an iris and incense accord, Iris Nazarena  is presented in the same (now) iconic 20s inspired  bottle […]